מדוע היכולת הדיגיטלית מנצחות IQ? (MITSloan)

מאמר מאת MITSloan Managment מדגים כיצד P&G העריכה את יכולת השיווק הדיגיטלי של מנהליה כדי להשיג הצלחה בטרנספורמציה.


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