פודקאסט ספרי השיווק: The Customer-Base Audit מאת פיטר פאדר

בספרו פיטר פאדר מסביר כיצד לעלות על הנתיב לקראת הבנת התנהגות הקנייה של הלקוחות שלך, כמו גם את הבריאות של בסיס הלקוחות הכולל שלך.


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