ספר: לחצות את התהום – Crossing the Chasm

לחצות את התהום הוא ספר מאת ג’פרי א’ מוּר על האתגר של הממציאים-המחדשים ושל המשווקים לצמצם את התהום בזמן אימוץ טכנולוגיה חדשה ומשבשת שוק


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